Valga Glow [2024]
Music Festival
Visual Identity
Art Direction
Festival Branding System
Motion Assets
On-site Design & Signage
Commissioned by the organizers of Valga Glow, a 40-hour electronic music festival held at a decommissioned USSR rocket base in Southern Estonia. The visual identity combined the site’s raw, brutalist atmosphere with the vibrant energy of the rave. Contrasts between decay and light became a defining part of the language, allowing the visuals to feel both industrial and alive.
Deliverables included:
˚ Visual identity system
˚ Posters, flyers, and ads
˚ Social media visuals (static + motion)
˚ On-site signage
˚ Wristband and access system
Commissioned by the organizers of Valga Glow, a 40-hour electronic music festival held at a decommissioned USSR rocket base in Southern Estonia. The visual identity combined the site’s raw, brutalist atmosphere with the vibrant energy of the rave. Contrasts between decay and light became a defining part of the language, allowing the visuals to feel both industrial and alive.
Deliverables included:
˚ Visual identity system
˚ Posters, flyers, and ads
˚ Social media visuals (static + motion)
˚ On-site signage
˚ Wristband and access system