Scorched Earth

• Visual Identity
• Art Direction
• Motion Design

We developed the visual identity for the debut edition of Scorched Earth, a new electronic music series at HALL in Tallinn. The concept grew from the event's central idea of destruction, renewal and transformation. Burned surfaces, fractured forms and raw textures became the foundation of a visual system both brutal and precise. The identity was developed across the full event communication, creating a visual world that carries the atmosphere of the series from the first announcement through the night itself. Posters, digital assets and motion graphics use the same language of fragmentation and decay, building a sense of tension and anticipation around the event.