relure [2025]

Identity & Jewelry

Brand Identity, Visual Identity, Art Direction, Creative Direction

Partnered with a contemporary jewelry brand to develop a visual identity grounded in craftsmanship, personal expression, and the relationship between material, form, and place. The visual direction drew inspiration from landmarks, land, and natural textures, shaping a thoughtful and tactile identity. Deliverables included full brand identity and direction, a logo and monogram mark, and a comprehensive typography system.

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