Full visual identity for Üleminekud / Gradients, the Estonian Academy of Arts Graphic Design BA graduation exhibition, developed in collaboration with designers Diana Tammets and Martin Merirand. The Identity was built around gradients and circular forms to reflect the show’s title and the idea of transitions, movement, and visual flow across space. Large‑scale plotter‑printed posters, some extending up to six meters, brought the gradients into public space, giving the graduation exhibition a vibrant immersive presence in Tallinn and signalling the arrival of the show in the city. Deliverables included exhibition posters ranging from standard sizes up to six metres in length, a visual identity system across print and digital, and social media graphics.