Dark Side of the Moon [2026]

Festival

Visual Identity, Motion Design, Art Direction, Creative Direction, Image Editing & Composition

Clubbed Form created the visual identity for the ninth edition of Dark Side of the Moon, HALL's annual electronic music festival in Tallinn. The project explored the tension between darkness and light through a modular visual system built around lunar phases, contrast, and atmospheric abstraction. The identity translated the festival's name into a graphic language that felt both cosmic and grounded. The system extended across posters, motion graphics, digital campaigns, social media, large format installations, merchandise, and on site visuals. Graphic elements shifted between editions while remaining connected through a consistent visual framework, allowing the identity to adapt across physical and digital environments.