Dark Side of the Moon

• Visual Identity
• Motion Design
• Image Making
• Creative Direction
• Signage

Visual identity for Dark Side of the Moon Festival @halltallinn August 14–16. Tallinn, Estonia ☽ ◌ ☾ Dark Side of the Moon returned for its ninth edition, bringing together a lineup of artists from Estonia and across the international club scene. We built the identity around the changing states of the moon, using a simple circular form as the foundation and allowing it to shift through different layers of reflection, distortion and light. The forms continuously transform across the festival, creating a visual language that moves between the different spaces, artists and moments of the weekend ◌ ༄｡° The system was developed across the full festival communication, from posters and social media to digital screens and on-site applications. The visuals work together to build a distinct world around the festival, drawing people in before they arrive and carrying the same atmosphere through the physical space at HALL.