Commissioned to create the intro video for the 7UP chapter of Pepsi’s IBC Connect 2025 presentation. Concept development, art direction, and mood boards guided the creation of custom visuals, merging innovative production methods with brand storytelling.

Client:
Commissoned by DE-YAN for META

Deliverables included:
˚ Concept development and art direction
˚ Mood board and visual language design
˚ Full intro video editing and production